Planning and Concepting

Planning and concepting are two extremely vital parts of any project. A very misconceived opinion I seem to have noticed floating around is; 'I know how to do 3D, so I don't need 2D.' Obviously this is a load of rubbish. Your 3D work is going to benefit and improve tenfold if it has started with decent planning and decent concepts. One of the main focus'/realizations I have had this year is that having a good foundation in your 2D skills is more helpful that just being a wiz at 3D modelling. Developing an understanding of form, composition, and other basic drawing skills takes a long time. The more confident you are with it the better as it is easily transferred to your 3D work. Where as learning the 3D sides is often simply a case of looking it up on the internet.

In regards to concept art, there seems to be a massive misconception as to what it is. If you look up concept art you will usually find, beautifully polished and rendered pieces of work with a strong, well established visual style. So there is a general census that this is what concept art is right?
Well, another of my realizations this year is that actually no, what we are fed by the media as 'concept art' is not that at all. The stuff we are fed would be better named as 'promo art.'

Wikipedia says: 

'Concept art is a form of illustration where the main goal is to convey a visual representation of a design, idea and/or mood for use in films, video games, animation, or comic books before it is put into the final product.'

This gives a better explanation of what it is; while this is the general description of what it is, concepting is a lot longer and more thoughtful process than that. There is a tonne of work that goes through a process of developing thumbnails, variations or iterations of ideas before getting close to the final designs; most of it is scrapped or vastly changed. 

But this is vital to the process, it is extremely important to be critical and to be clever throughout the design process. It is not just simply drawing pretty pictures all day; it is an intelligent process where the concept artist is creating these images with a very specific purpose and idea in mind.

The fact that the public idea of concept art is warped is mainly becuase of the stuff that is relaeased as concept art. While this has a negative impact on students and amateurs who want to pursue a career in concept art; creating unrealistically high standards for them and restricting them from the real techniques that concept artists use, it is understandable why this has happened.

A company is not going to want to release concept art throughout the design process;

'Companies only release concept art when it is polished and final enough to represent the actual product. Nobody wants a design go viral, which is possibly later rejected and have customers imprint a wrong visual key.' - How not to suck at game design (explains topic very nciely.)

Planning and concepting needs to be treated as a vital part of the design process. It should be done in an intelligent and reflective fashion; seeking as much feedback and criticism as you go. This will push oneself further and nail the key visuals before processing to a more finalized product. It also should not end at the beginning, being prepared to go back and develop more is also important. For example, doing paint overs of an existing level or character is going to help move the idea further. Planning and concepting ensures that the project will run smoother but also is a constant through the whole design process.

I found a thing.